Our fully customizable, web enabled branded Marketing Portals are a communications solution that combines essential real-time support and communication tools with indispensable resources to strengthen the Franchisor/Franchisee relationship.

 

 

Instead of repeatedly calling you, each individual Franchisee has secure access to the portal providing each with real-time franchise information, shared documents, event calendar(s), message boards for sharing best practices, support tools, resources including press releases, event planning guides, etc, directories and promotional materials. The result is increased collaboration and communication between the parent company and the partners, while decreasing support costs and frustration.

 

 

Whether you have 6 or 200 Franchisees, our marketing portal work sbecause is built on a permission-based architecture. This means you, the franchisor, can designate the viewing rights of every document, posting or other addition to the solution and allows you to serve unlimited groups of users and display each with only privileged information, but only maintain one application to do so.

 

 

While most  web enabled applications require excessive customization, training and deployment time, Our solution is 100% ready to use from the day you nod yes to it.  In fact, our solution is so easy to administer that many of our users tell us they've never bothered to even open the Administration Guide. Furthermore, previous experience with franchisee acceptance and compliance is high and our current Franchisor clients report that they have converted to a 100% on-line support solution using our proprietary programming in as little as 90 days after it's introduction.

 

Freakin’ Genius Marketing will perform as the outsourced Project Director in the total management, development, and roll-out of your SmartyPort™ solution as a new concept and as a franchise-wide, mandatory marketing resource. As your organization sees the efficiency in moving towards this manner of growth and control of branding while providing 5 star marketing support,  Freakin’ Genius Marketing will provide the continued strategic marketing expertise to manage and execute increasingly more diverse offerings on your portal resource.

 

Your SmartyPort™ Franchisor Marketing Portal  will include but not be limited to including at its launch:

·         targeted, local and national programs

·         traditional and non-traditional strategies

·         integration of various strategies (cross-platform, multi-tier)

·         non-web marketing (mobile & email marketing, as noted above can be built into this or your website or can be executed by an outside source)

·         internet marketing (web microsites,)

·         Online promotion (SEM, online coupons & advertisements)

·         social media marketing (Web 2.0)

·         social media coaching and training

·         creative support (blog & webinar development)

·         online marketing support (SEO, tracking, analysis)

 

Your  Franchisor SmartyPort™ will be customized for your organization specifically and effectively integrate the delivery tool and technology with traditional strategies. With key components of the program in place, diligent execution by Freakin’ Genius Marketing at various stages makes achieving your development goals and objectives a reality.

 

 

Establishing brand presence and individual store identities on Facebook and Linked In, developing and distributing media press releases on both national and local levels, developing informative blogs, ensure text placement on Web 2.0 sites, and improving SEO (search engine optimization) of the core site as well as the local micro-sites. Social Marketing support will be based on goals and objectives of generating franchise leads and establishing brand awareness. This tool will be an essential element in attracting today’s more web savvy and technologically schooled franchise candidate in support of franchise acquisition plan.

 

After a minimum of 25 franchises have joined your Portal team and begun to deliver on their mandatory marketing royalty, Freakin’ Genius Marketing will create interactive forums through development of and/or participation in LIVE Webinars, Videos, Podcasts and Internet Radio shows to attract qualified franchise candidates.

 

Your SmartyPort™ will provide a wealth of ideas to franchisees on topics relating to customer acquisition and driving traffic. These ideas range from collaborative relationships with other like-minded retailers and service providers, Grand Opening How To’s, conducting a public relations campaign, Creating Events that Drive customers to the store, and more. The resource will also include many sample template letters, ads, brochures and other marketing materials that can be customized by the franchisee for their own use and can be downloaded or can be ordered directly (turnkey) through the vendor of choice at the site itself. As for traditional franchise marketing vehicles available for design and ordering; inclusive of logo downloads and pre-designed direct response, posters, table tents, flyers, bag stuffers, catalogs, newsletters, post cards, banners, stationary and anything printed for use in the store, and advertising including print classified ads, newspaper ads and billboard concepts as well as email templates for newsletters, email marketing, online lead generation through key portals and social network marketing (see above under social media marketing). This will also include standard press release formats with customization opportunity where you (the franchisor) decide throughout and can be completed through the turn-key intranet Solution.

 

Freakin’ Genius Marketing will provide turnkey management of the tool, what it features, vendor relationships for delivery and ongoing training and development to Franchisees as it relates to training and use of the SmartyPort™ solution.

 

Freakin’ Genius Marketing will provide a quarterly audit and review of internet search results on major search engines to maintain online brand integrity including specific review of each search result through first ten search pages. This is a key component to maintaining brand and trademark integrity and an excellent selling point to franchise candidates.

 

Comprehensive training conducted in online “webinars” in all aspects of marketing on a local level from driving traffic to getting email addresses at the register. Special attention focused on developing a relationship with other businesses and networking in local areas, growing ones local presence through media, schools and partnerships, customer selling, promotions, customer retention, and leveraging lifestyle mall marketing opportunities.  Coaching and individual marketing support can be conducted by phone and by email providing guidance in practical marketing efforts on a local basis.

 

 

info@freakingeniusmarketing.com