Freakin' Genius Marketing is the brainchild of a sassy, heart-centered little New England girl. Chief Freakin' Genius Lori Gertz has been a writer since she was six, Her love for proverbial ink on paper led her to a 15-year magazine publishing career. She received her bachelor’s degree in Journalism from the University of Massachusetts, Amherst, where she graduated Summa Cum Laude. She is the author of the Amazon bestsellers Be the News: A Guide to Going Viral with Your Human Interest Story (#1 Amazon Bestseller in Parenting, Adoption and Child Advocacy categories) and When Mama Can't Kiss it Better: A Journey of Love, Loss, and Acceptance (#1 Amazon Bestseller in various parenting categories), as well as several longstanding blogs, and multiple published feature articles. Lori has served as editor, developmental editor and ghostwriter for a number of high-profile individuals in the mind, body, spirit and education fields.
Passionate Writer, Marketer & Brand Agent
An alumna of publishing companies including Crain Communications, The New York Law Publishing Company, and Meredith Corporation, Lori has been having the time of her life running Freakin' Genius Marketing. Corporate marketing strategist meets mindset alchemist. A Registered Licensed Spiritual Practitioner (RScP), Lori brings over 15 years of comprehensive experience in NYC's media and publishing sector combined with another 25 years directing the sassy, Freakin' Genius Marketing agency, creating clever and innovative solutions marketing, branding, mentoring and leadership coaching. “The proof is in the pudding”, as her tangible techniques and resources for shifting staff and organizational mindset change workplaces which results in a higher level of productivity and employee contentment. These transformational techniques remove mindset stickiness, promote overall organizational and interdepartmental alignment and individual happiness, all while improving workplace morale and corporate buy-in. For Lori, the means to the end is improving overall organizational sustainability, maximizing bottom line profits, and making the planet a better place to live and work. Everyone deserves their right work. Following one's dharmic purpose creates kick-ass corporate altruism, corporate loyalty, and a hell of a place to work! Her extensive experience in SEO, SMO, Twitter strategies that work, online marketing strategies, publicity, business and product launches, website creation and content development all add up to the secret to her "freakin" sauce.
Lori's greatest skill lies in hearing the heartbeat of the businesses she assesses and in developing strategic and tactical actions that reflect the business’s “right” direction and deliver a return on investment. Her intense focus on brand building is further strengthened by her ability to weave the product's unique selling propositions through all of the tactical solutions. Often, the product is a person and the point of differentiation is the voice that person expresses in the world. Where personal branding is concerned, the question is no longer whether you are choosing to have a brand. Rather, whether you are proactively choosing to guide and cultivate it. If you don't, it will be defined on your behalf by your actions and behaviors. A strong personal brand is dependent on a strong narrative. Lori hears your narrative and asks, what’s your story? Then, she creates positioning for success around that story.