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Brand Video/film 

& Storytelling

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  • Slow Motion Videos

  • Video Overlays

  • Product Testimonials

  • Real-Time Video Filters

  • Voting Contests

  • Microsoft Kinect

 

Freakin' Genius Marketing recognizes how integral EXPERIENTIAL MARKETING is across all business categories. We've moved a trampoline into the office to celebrate our winning collaboration in video and film storytelling as we have partnered with award winning experiential marketing architect and award winning film producer, Johann Wolf. Our commitment?  To bring our clients the most cutting edge and professionally executed film & video storytelling and training tools for B2B marketing funnels. Brilliant? We think so! 

Video and Storytelling trends

  • Video marketing usage is rising rapidly among brands and marketers.

  • YouTube is clearly the most widely-adopted video channel for marketers – and also regarded, by them, as the most successful (Vimeo comes in a close second)

  • The average consumer watches more than an hour and a half of online video content per day, with around 15% averaging more than three hours. 

  • 2018 looks was a banner year for LinkedIn video. The number of marketers sharing video content on LinkedIn rose to 55%  in 2018 from 38% in 2017.

  • Interactive video adoption soared from 1 in 5 marketers to almost 1 in 3 in 2019.

  • As channels like Snapchat, IGTV, Twitter and other social channels adopt video applications, the use of video and film storytelling widens. 

 

It works! Is it working for you? Competitively, does your storytelling convey the creativity and branding of your company? Does your video marketing set you apart? 

B2B buyers consume an average of 13 content pieces before deciding on a vendor. Source: Focusvision

 

Storytelling visually: If you aren't, you should be. We've created the most turnkey opportunity for you to tap an internationally renown commercial film producer as you reach for your storytelling brass ring. Yep. We're pretty excited about that! Set up a free consult to talk to us about it! 

ANIMATION.
LIVE ACTION.
MOTION DESIGN.

Corporate explainer videos in all shapes & sizes

Yep, we Can Do that. 

Videos and commercial films, whether they be marketing or education oriented and like the people who both create and watch them, come in all kinds of shapes, sizes, colors, and styles.  We believe there is no such thing as standard, off the shelf storytelling. The visual approach should always serve the unique narrative, not the other way around.

Sometimes the answer is a talking head and sometimes character animation. Other times it’s best to gear up and shoot on site. Sometimes the project needs to be delivered in five languages or with cuing for subtitles, and sometimes it's entirely CGI, motion graphics and iconography. Like life, the potential, like the expected ROI to your bottom line, is infinite. 

 

Video UsagE soars as users switch to visual learning

 

  • 87% of businesses now use video as a marketing tool. (This figure has seen a sharp rise from 63% in 2017, and 81% in 2018.)

  • 91% of video marketers consider video an important part of their marketing strategy. That’s an increase from 82% in 2017 and 85% in 2018.

  • 83% of marketers say video gives them a good ROI (up from 78% in 2018.)

 

Marketing benefits of video in your strategy

  • 96% of people say they’ve watched an explainer video to learn more about a product or service.

  • 79% of people say a brand’s video has convinced them to buy a piece of software or app.

  • 68% of people say they’d most prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%).

 

The adoption of video as a marketing tactic continues to soar, with more companies using it across channels than ever. As more businesses turn to visual storytelling as a marketing and conversion tool , there’s no disputing that the level of competition is ramping up. Businesses are feeling pressure to make themselves heard ‘above the noise,’ with spend expected to increase in 2019 as a direct result. Slapping up just any video isn't an option. 

 

Video effectiveness

 

  • 94% of video marketers say video has helped increase user understanding of their product or service.

  • 84% of marketers say video has helped them increase traffic to their website.

  • 81% of marketers say video has helped them generate leads.

  • 80% of marketers say video has increased visit time on their website.

  • 41% of marketers say that video has helped them reduce support calls.

 

So, there's ROI in departments from Customer Service to Sales. Mirror ROI. Yep, we like that!  Marketers are using video to achieve a variety of different goals, with a really impressive set of numbers all round here. Video is an excellent educational tool to help increase user understanding, but is also being used at every step of the customer journey – from increasing web traffic, keeping visitors on-site longer (great for SEO), converting them into leads and, ultimately, helping improve the customer experience by reducing support calls. In an era when it's so darn hard to cut out the noise, this is great news!

 

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www.freakingeniusmarketing.com

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