Freakin' Genius Marketing is the brainchild of a sassy, heart-centered little New England girl. Chief Freakin' Genius Lori Gertz has been a writer since she was six, Her love for proverbial ink on paper led her to a 15-year magazine publishing career. She received her bachelor’s degree in Journalism from the University of Massachusetts, Amherst, where she graduated Summa Cum Laude. She is the author of the Amazon bestsellers Be the News: A Guide to Going Viral with Your Human Interest Story (#1 Amazon Bestseller in Parenting, Adoption and Child Advocacy categories) and When Mama Can't Kiss it Better: A Journey of Love, Loss, and Acceptance (#1 Amazon Bestseller in various parenting categories), as well as several longstanding blogs, and multiple published feature articles. Lori has served as editor, developmental editor and ghostwriter for a number of high-profile individuals in the mind, body, spirit and education fields.
Passionate Writer, Marketer & Brand Agent
Corporate marketing strategist meets mindset alchemist. A Registered Licensed Spiritual Practitioner (RScP), Lori brings over 15 years of comprehensive experience in NYC's media and publishing sector combined with another 25 years directing the sassy, Freakin' Genius Marketing agency, creating clever and innovative strategic and tactical solutions-based marketing, branding, powerful mentoring and leadership coaching. The proof is in the pudding as her tangible techniques and resources for shifting staff and organizational mindset change workplaces which results in a higher level of productivity and employee contentment for her clients. These transformational techniques remove mindset stickiness, promote overall organizational and interdepartmental alignment and individual happiness, all while improving workplace morale and corporate buy-in. Lori hears your organization's narrative and asks, what’s your story? Then, she creates positioning for success around that story both internally and externally. Her expertise in developing strategic and tactical actions reflect the business’s “right” direction and deliver both financial and performance-measured ROI. Her intense focus on brand building is further strengthened by her ability to weave the product's unique selling propositions through all of the tactical solutions. For Lori, the means to the end is improving overall organizational sustainability, maximizing bottom line profits, and making the planet a better place to live and work. Everyone deserves their right work. Following one's dharmic purpose creates kick-ass organizational altruism, corporate loyalty, and a hell of a place to work!